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Author Archives: Luke Kempski
Luke Kempski, President
Out-Learn the Competition
Do you hire talented salespeople and teach them about your product, industry and value proposition or do you hire people who know your business and teach them how to sell? This question inspires spirited debate among business executives. All people come with a combination of natural talents, skills and experiences that land them somewhere between [...]
iPads Make Smarter Salespeople
A recent article in The New York Times and blog post by my colleague Joe Tertel tout the popularity of the iPad as a business tool. Many companies are finding that arming employees with the device can give them a competitive advantage. I’ve been talking to a number of clients about putting iPads into the [...]
Tags: Apple, e-Learning, iPad, sales, Training No Comments »
Out-learn the Competition: Using Learning Technologies to Power Sales
Even with technology playing an increasing role in connecting buyers and sellers, most buying decisions still happen as the result of person to person interactions. Your marketing program may attract the targeted buyer but fail to win the sale because your “sellers” lack the required knowledge and skills. Buyers expect your company’s representatives to have [...]
Using Social Media to Educate Constituents
Over the years, I’ve spoken to many leaders in state government about the challenges of educating their constituents. Too often, the knowledge possessed by government experts is not easily accessible by those who could benefit from it. This can be as simple as a homeowner trying to figure out how to properly dispose of old, [...]
Leadership Brings Learning Technologies to Government
Government agencies face some of the most challenging training circumstances. They have to reach geographically dispersed employees and constituents with valuable training that is timely, consistent and accurate. Today, most government training leaders I talk to support using technology to distribute learning but face obstacles that prevent them from using alternatives to instructor-led, classroom style [...]
Tags: e-Learning, Training No Comments »
Innovative Ways to Educate Customers
“We don’t sell – we educate our customers.” You’ve probably heard this before. For some businesses, educating prospects and customers is a primary form of branding, lead generation and business development. You see this in the form of user conferences, webinars, white papers, blogs and other educational marketing outreaches. With today’s learning and social media [...]
Tags: e-Learning, Training No Comments »
HR Leaders Tune into Learning Trends
Last week, I had the opportunity to speak to the Human Resources Professionals of Central PA about “Trends in Learning and Development.” As part of the program, we did instant polling of the group of 50 participants. While some were part of larger organizations, most were employed in smaller financial services, construction or health care-related [...]
Tags: Human Resources, Training 1 Comment
Learning Games and Simulations: Getting Started
I know many training leaders who have developed strong workflows to produce valuable e-Learning courses for their organizations. They have built teams, processes and infrastructure to deliver consistent, quality courses that meet standards and learner expectations. That workflow has also been essential to them meeting productivity goals, deadlines and budgets. The challenge for training leaders [...]
Today’s Range of e-Learning Solutions
Training leaders today need to consider a wide range of e-Learning and blended learning approaches to accomplish their objectives. Frequently, I see organizations use rapidly developed e-Learning modules as the solution to all learning needs. Others may conduct all of their training in the classroom or through Web-Ex or some other single approach. At the [...]
Selecting an e-Learning Partner: The Benefits of a Request for Proposal (RFP)