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Category Archives: Training

Changing How Your Sales Force Learns

Luke Kempski

Training your sales force about new products and how to sell them used to mean classes, conferences or one-on-one training. Today, many progressive organizations are looking for their sales team to take e-Learning courses, complete online assessments and take virtual, instructor-led courses. They also want their sales reps to use an iPad or other mobile [...]
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Lessons from the past

Steve Hulse

My great aunt, who was a teacher in a one-room school, used to tell me about the evolution of technology she’d witnessed in her life. By the time she retired she had watched society move from horse-drawn carriages to automobiles to the Wright brothers to astronauts landing on the moon. As I leave for retirement [...]
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Increasing Employee Engagement in Training using Technology – part 1

Steve Hulse

There’s no question that a well-trained staff is fundamental to business success.  It provides employees with the knowledge they need to sell the product and answer customer questions. Unfortunately, most training is little more than a massive information dump, a “teach-them-everything-so-I-can-check-it-off-my-list” approach that leaves employees both bored and clueless about what really matters. Sadly, technology [...]
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Out-Learn the Competition

Luke Kempski

Do you hire talented salespeople and teach them about your product, industry and value proposition or do you hire people who know your business and teach them how to sell? This question inspires spirited debate among business executives. All people come with a combination of natural talents, skills and experiences that land them somewhere between [...]
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Improving the perceived value of training

Steve Hulse

Training and e-Learning can clearly have a positive impact on reaching business goals and increasing profitability, but sometimes it seems like the training department doesn’t get the respect it deserves. I recently spoke with 55 educators attending a Central PA ASTD meeting. Overall it was a diverse group – corporate trainers, HR professionals, and independent [...]
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Leadership Brings Learning Technologies to Government

Luke Kempski

Government agencies face some of the most challenging training circumstances. They have to reach geographically dispersed employees and constituents with valuable training that is timely, consistent and accurate. Today, most government training leaders I talk to support using technology to distribute learning but face obstacles that prevent them from using alternatives to instructor-led, classroom style [...]
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Innovative Ways to Educate Customers

Luke Kempski

“We don’t sell – we educate our customers.” You’ve probably heard this before. For some businesses, educating prospects and customers is a primary form of branding, lead generation and business development. You see this in the form of user conferences, webinars, white papers, blogs and other educational marketing outreaches. With today’s learning and social media [...]
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Creating Characters for eLearning

Jennifer Kerwin

When I first started as a Management Development Trainer, a colleague and I had an ongoing debate about the need to be a performer when facilitating.  We agreed that proper facilitation requires charisma and the best facilitators we knew had a personality that lent to their presentation.  However, we disagreed about who was the star [...]
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Trends in Learning and Development

Steve Hulse

I recently had an opportunity to speak with a group of Human Resources professionals. It was clear from that conversation that in times of economic challenge we need to know where to invest scarce resources, particularly in terms of developing staff skills. Predicting the future is tough, but as one pundit put it, why predict [...]
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HR Leaders Tune into Learning Trends

Luke Kempski

Last week, I had the opportunity to speak to the Human Resources Professionals of Central PA about “Trends in Learning and Development.” As part of the program, we did instant polling of the group of 50 participants. While some were part of larger organizations, most were employed in smaller financial services, construction or health care-related [...]
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